Goals, Strategy, Objectives, Measurement and Tactics.
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"We need to be more strategic."
It's a common mantra at communications agencies, but you may be surprised by how many people don’t know what strategy really means in communications or agree on a definition with their bosses/clients.
It is easy to end up in a huge muddle, so this week, some gnomes will help you remember the five simple points of PR strategy. What have gnomes got to do with PR? It’s a mnemonic device to help you get your strategy in the right order: GSOMT - Gnomes Sit On Magic Toadstools
G = Goals S = Strategy O = Objectives M = Metrics T = Tactics.
Over the next few days, you’ll go through each of these steps in depth so you can apply strategy to all your PR and communications activities. We will guide you through a clear method for explaining your strategic recommendations, making sure you are answering all the right questions at the right time.
You will also get to make your own one-page comms strategy using our template.
Five lessons lead you to create a basic PR strategy.
Over the next five days, you’ll receive five short lessons with a task and some further reading. We call it a nudge course because it's like having a coach nudge you into developing your performance during your working day.